During Miami Fashion Week,
Nivea was in South Beach once again to promote its Good-Bye Cellulite product.
To celebrate swimwear designer Shay Todd’s new collection,
Nivea fashioned exclusive Good-Bye Cellulite sofas for the event.
You could call it a product demonstration carried out when our target
thinks about cellulite the most.
Never one to take a backseat even to bikini models,
the Nivea sofas were bona fide conversation pieces during the soiree.
VAW LOG very like the advertisement,
it so creative and the meaning behind what is said.
Agency: TBWA\Chiat\Day, New York
Found at: DirectDaily