To make that point, alongside the construction is a giant electricity meter that displays how much electricity is being used by the 322 old fridges that comprise the structure. Inside, a selection of old electronic devices — kids’ toys, fans, kettles, microwaves, washing machines, toasters, a TV set and other items — whirr and buzz away too.
The sculpture is titled “Wastefulness is the biggest source of Energy” and has been sponsored by energy provider Entega. Of course, having all those fridges on at the same time around the clock eats quite a lot of energy, so let’s hope they’re powered by renewables. Otherwise, it’s a bit of an own goal, really.
On the back of the energy meter is the claim that Germany could save 40 percent of its power use if efficiency improvements were made, and a long list of items that went into the construction of the structure. Those include 13 bars of chocolate, 35 pairs of gloves, 487 sandwiches, 120 beers and 1,718 metres of wire. The structure weighs ten and a half tons, and stands 5.6 metres tall.
Schmerberg’s other projects include a snowman protest in Berlin and music videos for The Fantastic Four and Die Toten Hosen. He’s also directed more than 200 commercials for a number of high-profile companies, some of which are exhibited at the Museum of Modern Art in New York.
Here’s a video of the Fridge Igloo under construction.