Buy drinks or water at 7-Eleven everyday,
These are familiar with the goods,
Meet with you at supermarket everyday,
but you could not know it,
those goods packaging on sales over Billion,
designed by one man.
Products make-up artists ——Tung Hui Zhong,
packaging design has been engaged in more than 20 years,
he led his own『Tang’s Packaging Consultants』，
Scored seven times consecutive National Taiwan Design Award,
even the Germany’s iF design award.
In the eyes of Taiwan’s large enterprises,
He is the most trusted designer.
Worked for ogilvy in 1981,
he founded his company in 1992,
Has been a leader in the packaging design past 16 years.
Beside supermarket’s product packaging design,
He also design the package of the traditional product like hsin tung yang (Taiwan’s sausage),
even design CIS system for the agricultural unit.
In fact, when designing,
he always insist on the details of 0.01 cm,
whether layout changes, logo size,
only a little error,
0.01 cm of error can not be tolerated,
In addition to he often attention to the packaging of living.
Let life and work in relations,
In addition to the work of love and perseverance,
This is the reason that he so famous in design.
ps. All the images you saw were designed by Tang Hui Zhong